Well good day to you all!
In this weeks blog there are quite a few important announcements of things happening here at Maldon Soap, so it seemed the easiest thing to do to put it all into the blog so that everyone who wants to know what’s going on can have a read and get all the information in one go! So put the kettle on, put your feet up for five minutes (go on, make time) and have a good read through.
Firstly I’d like to wish you a happy September!
I’m looking forward to the cool but still warm weather in September and the incredible sunsets that autumn brings.
It’s been a lovely summer and we have had crazy amounts of greengages, apples, blackberries, runner beans, carrots, beetroot, tomatoes and soon walnuts. A really bumper harvest. Now, I could go all ‘farmery’ on you and say that this indicates that it’s going to be a harsh winter but, until Carol Kirkwood says so I’ll reserve judgement!
Yes, autumn is a lovely time of year – and then you think of all those leaves to sweep up…..
Anyway, on to more exciting stuff!
Maldon Soap is re-branding and has a gorgeous new logo!
I’m so pleased to reveal the new logo’s for Maldon Soap. There are two versions, square and round which compliment each other perfectly and will be popping up all over social media, the website and on products and signage from today onwards. Obviously it’s going to take a while to roll out the new logo and new fonts etc all over and I’ll be using up any old labels so there’s minimum wastage but things will be mostly changed by the end of the month.
Where have the butterflies gone?
While I loved the butterfly logo I suddenly realised that the whole reason it came about was because, when I first started the business way back in 2013 I needed business cards. I went to vista print as they were cheap and used one of their standard designs under their craft section and it was quite a butterfly design. I thought it looked quite pretty and I needed the cards quickly so they were the ones I plumped for. So it wasn’t a conscious decision to make butterflies my logo – it just happened. The first craft fair I did I spotted at least 3 crafters with the same cards so I was in good company at least!
Back in 2013 the business wasn’t launched it just sort of crept up on me. It grew very gradually and evolved over time. While there’s nothing wrong with that, in fact I couldn’t have done it any other way, the business didn’t have an official ‘start’ even tho I built the business from scratch.
The next time I updated my branding it was with another butterfly image and then it evolved again with yet another butterfly image (albeit a gorgeous hand crafted stained glass butterfly which I commissioned from my dear friend Carol who is a brilliant glass artist).
Why re-brand now?
I had been thinking of refreshing the brand for a long time and then one day a post popped up in my news feed from Vicki Nicolson who is a branding genius. She was launching a brand new programme called Beautiful Brand Bootcamp which helps you fall in love with your business again and teaches you everything you need to know about building or refreshing your brand including all the technical stuff about how to produce logos and everything that goes with it all from your own laptop or PC – no fancy software required.
It’s taught me so much and Vicki is a brilliant teacher. I never would have thought in a million years that I’d be able to create a logo and all the labels, leaflets and signage that I’m now making without even thinking about it. Her hard work and coaching has definitely paid off!
What else is going on in September?
Today marks the re-launch of the 7 day skincare kits and they’re even better than before. They are perfect for if you’re thinking of changing your skincare regime but don’t want to commit to buying full size products until you’ve tried them for at least a week first. I have added more of each product so that the kits are even better value and easily last 7-10 days. They still contain 2 types of cleanser, muslin cloth, bottle of toner, face cream, eye cream, serum and face mask, plus a more in depth instruction sheet with lots of lovely tips for getting the most out of your products.
I’d love for lots of you lovely ladies (men too if you’re up for it) to use the 7 day kit all at the same time so I’ve created a 7 day challenge that will start on Monday 11th September.
I know the 11th is quite far into the month but by then all the children should be back at school which means that any mums reading this will hopefully have a bit more time to spend on themselves. I know that when my little cherubs returned to school after the summer holidays there was always that first morning when, although the house seemed a bit too quiet, there was that silent cup of tea out in the garden with no distractions – apart from the cat of course!
So here’s how the challenge is going to work:
- Purchase a 7 day skincare kit between now and 8th September.
- Take a ‘before’ photo of yourself – but only if you want to.
- Begin using the kit on Monday 11th September. Use the products morning and evening.
- Take note of how your skin feels whether it feels softer, smoother, more toned.
- Feel free to share your experiences of using the products in a pinned post that will be on the facebook page as from Monday 11th.
- Take an ‘after’ photo and pop it on the page with your ‘before’ photo – totally optional.
- Stroke face, revelling in how fantastic and transformed it feels!
- I’ll be doing the challenge too so I’ll post my pics and comments too – although I won’t be doing any reviews because that would be cheating!
What do I do next?
At the end of the 7 days go to the products on the website and leave a review of all the products in the 7 day kit. It’s really easy to leave a review, you don’t have to log in anywhere just go to the product, click on the bit that says reviews and this box will pop up:
Just pop in what you thought of the product it doesn’t have to be a long review, just how the product felt, how it made your skin feel, ease of use etc.
Anyone who reviews at least five products from the kit will then receive a £5 voucher code off their next purchase from the website.
If you purchase the kit from one of the outlets you just need to email me at email@example.com before the 8th to let me know that you’re taking part in the 7 day challenge and I’ll add you to the list and look out for your reviews.
If you’ve already reviewed a product from the 7 day kit then firstly, thank you very much and secondly, just let me know that you’ve reviewed it already and I’ll include that review in your 5 and you’ll still get your voucher code.
The challenge is only open to anyone purchasing between now and 8th September. I will be doing further challenges in January and May next year so hopefully more people will get on board with it.
How does that sound? If you’ve got any questions I’ll be happy to answer them, just pop them in the comments below.
Anyway, that’s enough wittering for now I’ll let you get on and I look forward to hearing from you in the challenge.
Lots of love