Intensive Serum
Price range: £5.00 through £29.50
Intensive Serum is the perfect night time product to feed and nourish your skin while you sleep. Wake up to soft, smooth skin in the morning with minimal effort!
An unfragranced version is now available for anyone with super sensitive skin. Just select it from the dropdown box when ordering.
If your skin is feeling tired, stressed, dry, strung out or you have fine lines appearing you need a tin of this!
For more information see below.
Intensive serum contains organic, unrefined and cold processed ingredients. This ensures they have kept all their skin beneficial properties. It’s organic, vegan and preservative free.
There's also an unfragranced version too. Just select it from the dropdown box when ordering.
What is Intensive Serum made from?
Rosehip Oil to moisturise, hydrate, brighten skin, reduce inflammation and reduce scars and fine lines.
Borage Oil helps to boost the skins natural moisture barrier and plumps up the skin, leaving it feeling more supple and looking radiant.
Evening Primrose Oil improves skins elasticity and firmness. Also great for relieving dry, rough skin as well as smoothing out fine lines.
Jojoba Oil is so similar in makeup to our skins own sebum that our skin can’t tell the difference and drinks it in. So there’s less build up on skin and no pore clogging.
Vitamin E Oil is an an antioxidant that helps our skin to fight off the stresses caused by being exposed every day to toxins and pollutants.
Fair Trade Shea Butter which improves skin condition and works hard to restore skins natural elasticity and can reduce fine lines.
The rosehip oil gives this gorgeous serum it's distinctive fragrance but I do add essential oils to the regular version. They are rosemary, patchouli, frankincense, geranium and palmarosa but these oils are not included in the unfragranced version. it will, however, still have its natural fragrance from the rosehip oil.
How to use Intensive serum:
It’s best used at night after cleansing and toning. Intensive Serum will revive and repair your skin while you sleep with its gorgeous blend of organic flower oils, butters and waxes.
Although I recommend you use it at night you can also use it during the day if your skin is really dry and needs deep moisturising. However, it may be a bit too heavy to wear under make-up.
A little goes a very long way and this serum will soon become a firm favourite.
Use it on your decolletage, neck and face.
Your decolletage is the bit between your chin and boobs. This area gets lots of exposure to the elements so it can betray your age quite quickly so it’s good idea to look after it!
Apply the serum in an upwards motion, starting from the bottom and working up to defy gravity! 😉
Intensive Serum is a golden wonder in a glass jar!
Here’s a video showing you how I use it
Here’s a video showing you what to do if your serum feels a little grainy
Here’s a video showing you how I make this gorgeous serum
More information:
Intensive serum is available in a 30g aluminium tin which is recyclable. It comes in the regular version that I've done since year dot and now also an unfragranced version for those with super sensitive skin.
A 5g trial size tin is also available in both versions. Trial sizes are great to ensure the product is suitable for your skin without committing to a full size product. They are also perfect for holidays or travelling. Please reuse your trial size pot many times before recycling it.
Use within 12 months of opening or 2 years of made on date.
Aluminium Facts:
Aluminium is infinitely recyclable and it uses 95% less energy to recycle it than it does to produce new stuff so if you don't want to reuse it just pop it in with your other tins for recycling.
Additional information
| Version | Regular, Regular Trial, Unfragranced, Unfragranced Trial |
|---|
Ingredients
rosehip oil (rosa moschata), jojoba oil (simmondsia chinensis), olive wax (olea europaea), fair trade shea butter (butyrospermum parkii), evening primrose oil (oenothera biennis), borage oil (borago officinalis), pure vitamin E oil (tocopheryl), frankincense oil (boswellia carterii). geranium bourbon essential oil (pelargonium graveolens), patchouli oil (pogostemon cablin), rosemary oil (rosemarinus officianalis), palmarosa oil (cymbopogon martini).
Unfragranced Version:
rosehip oil (rosa moschata), jojoba oil (simmondsia chinensis), olive wax (olea europaea), candelila wax (euphorbia cerafera), fair trade shea butter (butyrospermum parkii), evening primrose oil (oenothera biennis), borage oil (borago officinalis), pure vitamin E oil (tocopheryl),
Green type = organic ingredients.





Cathy –
I use this at night about 3 times a week and I cannot get over how nice it makes my face feel in the morning. I’m sure I’ve got less creping skin on my neck too and my face feels smoother all over.
Natasha Irvine –
I like to use this at night on my face and neck and it makes my skin feel amazing in the morning and so soft! It’s good value too as a little goes a long way. Highly recommended.
Tash –
A little of this goes a long way! Makes my very dry skin feel much softer and smoother. Sometimes put some on before walking the dogs as a barrier to the cold weather.
shelley Rowland –
I absolutely love this serum. Put it on at night and makes me feel fabulous the next day. Really fantastic used after the dead sea mask (which I also love).
Jasmin –
A gorgeous smelling serum that I use overnight and come morning leaves my skin feeling soft and beautiful. It really feels like it’s done an awful lot of work overnight. A little goes a long way. I’ve been using it a while now 2-3 times a week and only now buying my second lot.
vicki.lamb –
I had been looking for a serum for a while. Something I could use at night that wasn’t too laggy, smelt nice, rejuvenated my skin etc etc. And this is wonderful. My skin is super sensitive and very finicky about what I put on it and this doesn’t clog my pores or irritate my acne prone skin. If anything, I’d say that my skin quality has improved since using it!
Michaela –
I’ve been using this serum for over a week and my skin feels amazing and looks amazing! It smells fantastic. Would definitely buy again!
Kirstin –
This product is simply gorgeous!
Not only is it made from the best natural ingredients, it smells amazing too. You won’t find a better facial serum elsewhere x
Rosemary Bennett –
Tbh I’ve used this as part of my daily regime morning and night as I suffer from really dry red sore angry facial skin and the intensive balm as helped no end ..I have mixed with a little bit of rose argan moisturiser and wouldn’t use anything else
Angela Stearn –
This product is new to my beauty regime. I have found it suits me better to apply it about an hour before bed because it stays on the surface rather than soak into my skin and I was concerned about the effect on my bedding. Maybe I am using too much, even though I am literally barely running one finger over the surface in the pot. It smells delicious with a fragrance that is nice and relaxing at bedtime. My skin, especially on my lower neck, feels so much softer in the morning. I will try this on my elbow which periodically gets horribly dry. A little pot of magic! x
Jackie Christy –
Absolutely love my serum. It goes on at night and does a night shift working on my skin cells so I wake up looking fresh with soft happy skin. The difference between this and other night creams is like the serum is bursting with nourishment.
Milicent –
This is another one of my firm favourites, I love the smell and the sheer luxury of applying it of a nighttime after cleansing my face and waking up to really good looking skin in the morning. Because it is so rich I was worried it might clog the pores but my skin just drinks it in and I really notice the difference. You don’t need a huge amount so lasts for ages, it is simply worth every penny.
Lorraine –
I have been using this at night for a couple of weeks and it is good for my dry skin. It feels well moisturised in the morning and it smells lovely.
Elizabeth Streetly –
I didn’t think this serum could get any better but it has! The new vegan version feels even better on my skin than the previous version. Sinks in better and seems to make it even smoother. It’s an absolute godsend!
Naomi Martin –
Ive been testing a sample of this miracle in a pot and i love it. A little goes a long way and it makes my skin feel amazing. Ive been using it at night time in my evening routine and it soaks in leaving my skin feeling soft and hydrated. A bonus is it smells dreamy and makes me feel all relaxed before bedtime.
Angela Stearn –
I only need to use this 2 or 3 times a week and as with most of your products only a small amount is needed every time. I particularly love the effect it has on my throat and decolletage. Dare I say it, that I have also used it on my heels sometimes! Not only does it work well, it smells gorgeous and luxurious too.
Rebecca –
This is my brand new favourite.absolutly love it. Alittle goes along way and it makes my skin feel amazing.used it after the dead sea face mask.a real treat. The scent is lovely aswell.
Angela Stearn –
I first bought this serum a year ago and have the 30g pot. I have found that I really only need to use it once a week at this time of year. Seeing as I need so little, I will buy the 5g trial size next time. I couldnt find a “use within x months” but seeing as this is now one year old, I have been using it on a very rough elbow and on my heels and soles of my feet. I put it on my feet about an hour before bed and slip on cotton socks. I hear my feet screaming out “thank you” when I wake next morning! x Thank you Sue. I am overdue another trip to White Elms as I am out of Lavender and Oatmeal Face Cleanser, so will buy a small pot of the serum too.
sandra baldwin –
wow..what a product.. used in the evening… massaged well, with very little product. not heavy or sticky ultra soft skin.. in the morning…my face glowed and had a real even tone… like I had a professional facial. Highly impressed. Sandra xx
boyern2004 –
I first purchased this serum in a sample jar and was heartbroken when it ran out. Now I’ve purchased the full size and I can honestly say its a miracle in a jar. The super hydrating serum smooths on like silk and leaves my skin feeling soft and moisturised. I use it as part of my evening routine and i find the beautiful fragrance helps me relax before bed and drift off onto a deep sleep.
Emma Brindley –
Oh my!! I absolutely love this stuff!
I bought the trial as I wanted to see how well it worked and it is amazing. My skin has started to look and feel a bit tired and now I wake in the morning and it looks refreshed and wonderful.
I’m definitely going to buy some more… And recommend it to everyone
Deborah –
This product smells like a luxurious facial massage in a jar. A real treat applied at night. Thank you!
ajchristy99 –
Truly love applying this to my face at night. Only need a little and my skin drinks it up whilst I get my beauty sleep. I alternate it with facial oil as I love them both and feel my skin benefits from this luxurious routine
ms.natasha.bee –
I have very dry and sensitive skin and this serum is like a gift from a fairy godmother. My skin absorbs it beautifully and it smells amazing.
Tamara –
This serum smells divine another product of Maldon soap i have been using for many years. A Tiny amount goes a long way.
Deborah Page –
A little pot of luxurious loveliness! A soothing balm with a heavenly scent.
Nicola (verified owner) –
I bought the trial size of this serum and have used it most nights since I got it. I’ve noticed an improvement in my skin texture and the lines on my face. But I do find it quite hard to apply. It needs warming in my hands first. But I will
Buy a full size version when I’ve finished the trial size
Jodie –
This is a lifesaver for perimenopausal skin.I absolutely love how this intensive serum makes my face feel. Honestly, it feels like it has given me my sebum back!A tiny bit goes such a long way. A single tin easily lasts for months. It has completely changed my skincare routine.If Sue ever stops making this, I need an official warning. I will literally buy up every single tin that is left!